UKIP must perform well in Norwich North.

The Party is clearly looking to put in a credible performance in the Norwich North by-election, which was called today for the 23rd of July. If there is to be any chance of a breakthrough at the next General Election, Nigel Farage knows that the media must be convinced that his Party is no longer simple a political freakshow, rolled out every five years for the European Election.

Realistically, a fifth place finish would seem likely. This is a Labour/Tory marginal, with a strong Green presence in the neighbouring constituency. This patently wouldn't be good enough though. Percentages matter less than placement in this battle for UKIP. Passing the Greens for fourth place with 5% or 6% would be a reasonable result. If the Party could somehow surpass the Liberal Democrats into third, the result would be sensational.

Taking into consideration the fact that UKIP just came second in the Euro Elections, perception is the key here. The result shall be very interesting indeed. There can be no doubt, however, that Nigel Farage is clearly pushing hard for a solid performance and is taking this by-election very seriously. That is in stark contrast to Roger Knapman's actions after UKIP's breakthrough performance in 2004 and is encouraging for the future of the Party.